Codes and Conventions of Indie Music Videos - Editing

Editing is now commonly used in aiding an indie music video's success, with several music videos of the genre now having some sort of effect on them to make the video run more smoothly or make it more interesting. Fast and slow cuts between shots often reflect the pace of the music and link in well. This can help to get the tone of the video across to the audience and interlinks with the editing used in the actual video. Effects are often added over the top of videos to make them look old and worn, linking into the indie genre. Black and white effects or sepia effects may also be used to convey a more rustic and raw look to the video.