Wednesday, 20 August 2014

Codes and Conventions of Indie Music Videos - Live Performance



It is typical for artists in the indie music genre to have a live performance featured in their music video. As a result, the main focus of the video is centred on the artists, as well as their musical talent, performance techniques, and the actual music. This is regular in this particular genre of music as the genre is focused on the music that the artists play, instead of the success that they have. However, it has become popular to include a narrative between the performance to break up the music video and give the reader a story. Additionally, this helps indie artists to compete with other artists of both their specific music genre and other genres who do music videos that are heavily-based around narrative to make their videos more memorable. Live performances also promote the artist, with the audiences realising that there is a clear similarity between the artists live and recorded performances, showing their musical talent in a positive light.

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