It is typical for artists in
the indie music genre to have a live performance featured in their music video.
As a result, the main focus of the video is centred on the artists, as well as their
musical talent, performance techniques, and the actual music. This is regular
in this particular genre of music as the genre is focused on the music that the
artists play, instead of the success that they have. However, it has become
popular to include a narrative between the performance to break up the music
video and give the reader a story. Additionally, this helps indie artists to
compete with other artists of both their specific music genre and other genres
who do music videos that are heavily-based around narrative to make their
videos more memorable. Live performances also promote the artist, with the
audiences realising that there is a clear similarity between the artists live
and recorded performances, showing their musical talent in a positive light.
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