A narrative music video
tells a story throughout the music video by using sequences of videos and
images that can relate to the song. A good narrative in a music video must make
sense to the audience so they can understand it and follow the lyrics. This is
popular with the indie music genre as it allows the artists to be creative,
with many imaginative variations used to make the video memorable for the
audience. Making a narrative music video can help a music video stand out
amongst others, helping it generate audience popularity in terms of how it may
differ from other videos. Additionally, as a result of new developments in
technology, narratives can be created using visual effects to make the video
look exciting whilst retaining a realistic edge. Narrative videos also capture
and hold people’s attention more in contrast to live performances as the video
is constantly changing and entertaining people. For example, people who aren’t
fans of the artist may still enjoy the video as it interests them, helping
artists gain high success and status.
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