Wednesday, 20 August 2014

Codes and Conventions of Indie Music Videos - Narrative



A narrative music video tells a story throughout the music video by using sequences of videos and images that can relate to the song. A good narrative in a music video must make sense to the audience so they can understand it and follow the lyrics. This is popular with the indie music genre as it allows the artists to be creative, with many imaginative variations used to make the video memorable for the audience. Making a narrative music video can help a music video stand out amongst others, helping it generate audience popularity in terms of how it may differ from other videos. Additionally, as a result of new developments in technology, narratives can be created using visual effects to make the video look exciting whilst retaining a realistic edge. Narrative videos also capture and hold people’s attention more in contrast to live performances as the video is constantly changing and entertaining people. For example, people who aren’t fans of the artist may still enjoy the video as it interests them, helping artists gain high success and status.

No comments:

Post a Comment