Different Types of Music Video

There are three main different styles of music video which artists tend to use in their music videos: Narrative, Performance and Conceptual.

The narrative focuses more on the storytelling of the video as opposed to the performance side, being more heavily based on the acting elements and mise-en-scene of the scenario shown in the video. An example of this would be the music video for "30 MINUTE BREAK" by The Luka State, featuring actor Thomas Brodie-Sangster (Game of Thrones, Nanny McPhee) as the lead actor. The narrative of the music video focuses on a domestic violence storyline, but with a twist in that it is the male character that is the victim, not the female.

The performance aspect simply shows the song performed, be it a staged recording or live performance, tending to not have a storyline that the video follows. Examples of this would be the music video for the song "LOVE IS ON THE RADIO" by McFly, that features the band performing the song and messing around in an empty room, or "DEAD AMERICAN WRITERS" by Tired Pony, which simply features actor Joseph Gilgun (This Is England, Misfits) lip-syncing the words whilst looking at the camera.

 
The conceptual music video consists of artificially generated imagery through the advanced used of computer software, resulting in a surreal/psychedelic final music video. An example for this would be the music video for "TEARDROP" by Massive Attack.