In order to make our band feel more authentic, as well as adding to the promotion of our band's music video and digipak, our group has decided to make some merchandise for our band. Our research into various indie rock bands online promotion has shown that bands may rely on merchandise to generate profit as revenue on purchasing the song digitally receives less than merchandising and also runs out after how ever many years. As a result, merchandise gives the band the opportunity to garner more profit as they can continuously release new items that can be bought physically (at concerts/gigs or in shops) or digitally (on their website).
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