The UK Music Video Awards are an annual celebration that rewards music videos that show "creativity, technical excellence, and innovation". The awards celebrate many different factors within the music video industry: from genre-led video categories, to prizes for individuals in the technical and craft areas of the business, to recognition for innovative approaches to music videos, ads and other visuals. There are also awards for international videos and outstanding individuals, voted for by jury members. The Awards take place in the autumn, with the entry process opening in early August.
The awards have many different categories such as BEST POP VIDEO, BEST DANCE VIDEO, BEST URBAN VIDEO, BEST ROCK VIDEO, BEST INDIE/ALTERNATIVE VIDEO, BEST INTERNATIONAL VIDEO, and VIDEO OF THE YEAR. Past winners for VIDEO OF THE YEAR include BJORK - WANDERLUST (2008), COLDPLAY - STRAWBERRY SWING (2009), OK GO - THIS TOO SHALL PASS (RUBE GOLDBERG MACHINE VERSION) (2010), MANCHESTER ORCHESTRA - SIMPLE MATH (2011), M.I.A. - BAD GIRLS (2012), and FLYING LOTUS - UNTIL THE QUIET COMES (2013).
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