Carol Vernallis' theory states that music videos editing are based around 4 different concepts: Narrative,
Editing,
Camera Movement/Framing, and
Diegesis (the environment of the music video).
In regards to the narrative of a music video, Vernallis states:
-The video is a visual response to the music.
-There is not necessarily a balance between narrative and performance.
-The narrative is not always complete - it may be a partial, fragmented narrative.
-The structure of the video may appear disjointed.
-Something drives the video forward, but often it is not the narrative. It could be the music, the performance, a mixture or some other element.
-There may not always be a clear resolution (closure) at the end.
-The video may pose questions that it doesn't actually answer.
-There may be a narrative or theme running through the video, but in a montage style.
In regards to the editing in a music video, Vernallis states:
-Editing may match the musical phrases or the beat.
-The video may break or disrupt many of the 'rules' of continuity editing - this is a clear convention of music video editing.
-Editing may become 'foregrounded' - the edits may be really obvious, to draw attention to themselves as opposed to invisible, continuity editing.
For example, you may see:
Jump cuts.
Breaks of the 30 degree rule.
Breaks of the 180 degree rule.
Cutting against the movement.
Cutting within the lyrics.
Fancy edits or cuts.
Extreme jumps in time and space.
Extreme changes in pace.
Juxtaposed frames.
Graphic matches.
A style of editing that runs through the video and is distinctive to that video.
You may not see:
Smooth transitions.
Matches on action.
An even pace throughout.
In regards to camera movement/framing in a music video, Vernallis states:
-When it comes to shot types, extremes are very common.
-The style of framing and movement may run through the video and is distinctive to that video.
-The camera may move in time with the music.
-The camera may move on the lyrics.
-The master shot (or other establishing shots) is used frequently, as are close ups.
In regards to the diegesis (the environment of the music video), Vernallis states:
-The diegesis may be revealed quite slowly.
-Actions are not necessarily completed - they may be disrupted or interrupted in some way.
-Character or object movements may move to the music.
-There may be gaps in the audience's understanding of the diegesis - in time and space, music, performance and narrative.
-Some frames may be more important than others.
-There may be many repetitions - e.g. musical phrases, the beat, other musical elements, themes, lyrics, performance, images, colours, camera positions.